Winery Passport + Touring & Tasting Announce Partnership

I’m excited to announce the partnership that I had alluded to in last month’s reflection post: Winery Passport has come to an agreement with Touring & Tasting Marketing & Media, one of the premier marketing companies in the wine space. Touring & Tasting will help grow Winery Passport’s brand awareness and partnerships across the wine industry. Meanwhile, Winery Passport will help increase the brand awareness and direct-to-consumer revenue for their…

Continue reading article ›

A Year of Reflection for the Passport Apps

It is hard to believe that more than two years ago I walked into a New Jersey winery (Villa Milagro Vineyards, to be exact) without my paper winery passport book. Had my wife not set up the tasting (I’m smart enough to not blame her for the rouge passport book) who knows if Winery Passport would have been born. I began reflecting on 2015 earlier this month and felt compelled…

Continue reading article ›

Is a Smarter App Store Keyword Search Coming?

Is Apple making App Store keyword search even smarter? That appears to be the case, according to a post on TechCrunch last month. The complexities of this upgraded App Store keyword search isn’t straightforward, nor easy to figure out how to capitalize from an App Store optimization standpoint. What we do know, however, is that this algorithmic change is tied to relevancy. The article cites an example where Twitter-related apps…

Continue reading article ›

Apple Displays Own Apps in Top Keyword Positions

App Store search is one of the primary discoverability channels for acquiring downloads. Some studies peg that as much as 65 percent of downloads come from App Store search and ranking lists. For iOS apps in the News, Music, Book, Health and Wallet categories, getting downloads got a little harder in the App Store this week. Apple began featuring their own apps prominently, targeting numerous high-volume keywords. The positions aren’t…

Continue reading article ›

iOS 9 App Store Optimization to Improve Discoverability

iOS 9 is going to change the way we think about App Store optimization. I’m confident in that. I’ve spent a lot of time reading about iOS 9 search in recent weeks. The more I do, the more I see Apple’s mindset shifting away from relying on title, keywords and ratings. iOS 9 App Store optimization is going to be about a much deeper search experience: the content within your…

Continue reading article ›