How I’d Improve App Store Search to Improve Discoverability

If I ran Apple’s App Store, things would be very different. *Cue the daydream music.* I’d start with App Store search and capitalize on the fact that 63 percent of apps are discovered there. That’s a large percentage for such a subpar discoverability channel. I don’t think many consumers think it’s subpar; it’s the developers who invest time and money into building products for the App Store, but have trouble…

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Eight Reasons Winery Passport Leads Help Wineries Go Mobile

Can you believe two wineries were upset that consumers requested to buy wine and book tastings from them through Winery Passport? So upset, in fact, that they asked to be removed from Winery Passport. I mean, how dare Winery Passport send them business! The calls with these wineries haven’t been pleasant, nor have the points on the other end been well made. My belief is that this comes from a…

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Brewery Passport Adds Direct-to-Consumer Leads for Breweries

Beer industry’s leading brewery app allows users to send beer purchase, club and reservation requests to all breweries. WAYNE, NJ, July 9, 2015 – Brewery Passport, the top iPhone and Android app for discovering breweries across the U.S. and Canada, launched the beer industry’s first direct-to-consumer mobile lead generation technology on Thursday. This feature will help breweries increase DTC beer sales, tasting room reservations and beer club memberships. Brewery Passport…

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Winery Passport Adds Direct-to-Consumer Leads for Wineries

Wine industry’s leading winery app allows users to send wine purchase, club and tasting appointment requests to all wineries. WAYNE, NJ, July 9, 2015 – Winery Passport, the top iPhone and Android app for discovering wineries across the U.S. and Canada, launched the wine industry’s first direct-to-consumer mobile lead generation technology on Thursday. This feature will help wineries increase DTC wine sales, tasting room appointments and wine club memberships. Winery…

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What to Know About Google Play Experiments

Google is known for thinking outside of the box when it comes to Google Play. Their flexibility to pricing, the review process and listing feature is superior to Apple. Google is taking this ingenuity to a new level with Thursday’s announcement at Google IO that they’ll be offering Google Play experiments. The first thing to understand is that many people are calling this A/B testing. That’s not the case, though….

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