Capturing Attention with Valuable Textual Content

Since graduating high school, I’ve always had two careers: sports journalist and online jack of all trades. The latter career is quite broad, but to expand, this includes Web designer, developer, producer, manager, the list goes on and on. I believe the convergence of my traditional and online media experience has given me an edge in understanding how to best create mass audience appeal for Web content. When I wrote…

Continue reading article ›

The Opening Dialog Between Client & Designer

Nobody knows your business better than yourself, with the exception of any of your partners, of course. That’s why it’s critically important to be as candid as possible with the person who creates your website. This individual will never completely understand your day-to-day or product catalog, but you need to give them a shot at comprehending both as well as possible. Heading into the initial meeting with your designer with…

Continue reading article ›

Putting a Value on Web Content

Everything has a value. A common baseball card is worth at least .05 cents. A piece of paper cost something at some point. Even that crumb underneath your desk is part of a former purchase, which makes it worth something. Content on your website has a value too. You may be thinking, “It’s just a page though, right?” That’s true, but there are a number of factors that contribute to…

Continue reading article ›

Creating Effective & Engaging Web Content

I have the perspective that developing content for the Web could be done by anyone with simple HTML knowledge. Developing dynamic, captivating and engaging content, however, requires special skills. I consider content anything of value to a user’s viewing experience. Content that is plain, messy or unoriginal will help populate a page. Content that offers something a viewer has never seen before, in a way they’ve never seen it, whether…

Continue reading article ›

Welcome to SMS Web Designs

I’m ecstatic to welcome you to the brand new website for SMS Web Designs. I’ve spent the last 13 years working in online media. From my start at a tiny Web design firm in Clinton, N.J. to managing the Web content for a $600 million company, I’ve done it all. These experiences, and many others, have helped sharpen my digital media skills to where I can create and build an…

Continue reading article ›