WAYNE, NJ, July 9, 2015 – Brewery Passport, the top iPhone and Android app for discovering breweries across the U.S. and Canada, launched the beer industry’s first direct-to-consumer mobile lead generation technology on Thursday. This feature will help breweries increase DTC beer sales, tasting room reservations and beer club memberships.
Brewery Passport users on iPhone and iPod touch will notice “Buy Beer,” “Book Tasting” and “Beer Club” buttons on each of the 4,000+ brewery listings in the app. Once a request is made, Brewery Passport will contact the brewery, which will have the option to purchase the lead for a small referral fee. Breweries with upgraded paid status, however, will receive unlimited complimentary leads. Breweries are encouraged to make sure current email addresses are on file with Brewery Passport in order to receive leads.
“We remain poised to refine our mobile marketing technology to help breweries grow their direct-to-consumer revenue,” said Brewery Passport creator Scott Stanchak. “The world is increasingly going mobile and we’ve worked hard to create a product that capitalizes on this massive audience to benefit the beer industry.”
With recent comScore and Nielsen studies showing as much as 90% of mobile usage taking place in app, Brewery Passport is the only way consumers will ever discover many breweries.
“This lead technology provides breweries an opportunity to obtain valuable customer information from someone explicitly interested in their brand,” said Stanchak. “This is true even for breweries that don’t offer a beer club, beer sales or accept reservations.”
Brewery Passport’s goal has been to drive consumers to tasting rooms, while also helping breweries monetize that traffic post-visit. Leads compliment the app’s growing list of mobile marketing tools for its Recommended Brewery partners, including their ability to message all users who stamp at their brewery or have it on a wish list. This helps breweries fill the gap where only 23% of consumers who enter a tasting room ever leave an email address.
“It’s been important to narrow the focus to challenge areas breweries have in generating revenue,” said Stanchak. “Brewery Passport not only helps solve those pain points, which include mobile and DTC, but is also an extremely valuable resource for the users themselves.”
Download Brewery Passport: http://www.brewerypassportapp.com/download
About Brewery Passport:
Brewery Passport is the top mobile app for discovering breweries and recording and sharing tasting experiences. For breweries, our marketing technology helps increase traffic to locations and improve direct-to-consumer revenue. Claim your brewery’s free listing today, or ask us how to become a Recommended Brewery. Brewery Passport is available on iOS and Android. More information: http://www.BreweryPassportApp.com
scott [at] brewerypassportapp.com