What to Know About Google Play Experiments

Google is known for thinking outside of the box when it comes to Google Play. Their flexibility to pricing, the review process and listing feature is superior to Apple. Google is taking this ingenuity to a new level with Thursday’s announcement at Google IO that they’ll be offering Google Play experiments. The first thing to understand is that many people are calling this A/B testing. That’s not the case, though….

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iTunes Connect App Analytics is Released to Public

When Apple announced iTunes Connect App Analytics at WWDC last June, app marketers were ecstatic. Never has there been a transparency into the type of data Apple had said they’ll expose, the type of data that can give a clearer picture into the conversion funnel. What followed, however, was complete silence. I had a number of conversations with developers in the months after, all who wondered what was going on…

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How to Remove Bad App Reviews from Apple’s App Store

Google has one major advantage over Apple to combat negative app store reviews. That advantage is the ability to respond to negative app reviews, which could ultimately influence the user to change that review and rating. With app ratings and reviews being weighed heavily in both stores’ algorithms, this is an important factor in an app’s success. While Apple doesn’t offer developers and marketers the ability to respond to reviews,…

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Is There a Difference Between ASO and SEO?

I often get asked how app store optimization compares to search engine optimization. Let’s get the obvious link out of the way: the term “optimization.” This is the formal definition on Merriam-Webster: “an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.” Both ASO and SEO are specialized marketing tactics to drive users to apps or websites. That…

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6 Things We Learned Once Apple Watch App Store Launched

The Apple Watch App Store launched on Thursday. The Wall Street Journal reported that more than 3,000 apps associated with Apple Watch are available on day one. The launch of the Apple Watch App Store also gave us a better idea of how Apple will be marketing apps. We already knew that Apple Watch App Store was being isolated from the main App Store. Now we know how the two…

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