How to Ask for an App Store Review

Where your app sits in the App Store search rankings is heavily influenced by your reviews and ratings. Your App Store optimization keyword strategy defines the search terms, your ratings are one of the factors in the algorithm that boost you higher for those terms. As I wrote last week, negative App Store reviews are painful. They’re also uncontrollable. Users are going to leave negative reviews. Users are also going…

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3 Negative App Store Reviews I Hate

No matter how many downloads your app gets and how happy your users are, there are going to be negative App Store reviews. These are the ones that pain you to see, knowing that ratings and reviews are heavily factored into the App Store algorithm. You can’t always avoid them — let’s all come together on that fact. That still doesn’t mean I can’t complain about the App Store reviews…

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The Long Passport Apps Journey

I write this as I approach inbox zero. To say that I’m exhausted is an understatement, but it’s by choice and I’m excited about why I am this tired. The latest versions of Winery Passport and Brewery Passport hit the App Store on Wednesday. The work getting these two versions there started back in mid-December — I can’t belive that’s about four months ago. At the time, I was happy…

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Apple Watch App Store Optimization Tips

It wasn’t a complete surprise when Apple released iOS 8.2 with their own Apple Watch app pre-installed. The app, which can’t be deleted from the iPhone regardless if you’re buying a device or not, features product marketing videos and its own store. Yes, Apple Watch will have its own store separate from the traditional App Store. What exactly will that mean for your Apple Watch App Store Optimization strategy? First…

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Four Ways One Deep Linking URL is Helping My Business

When Winery Passport first launched in July 2013, it was only available on iOS. All of the marketing materials, including hundreds of dollars in printed business cards and counter stands, had the “Download on the App Store” icon and a QR code to scan and take you to the App Store. After I found success with Winery Passport over the next couple months, moving to the Android platform made logical…

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