Google ‘Mobile-Friendly’ Label Added to Search Results

Google added more context to their mobile search results in November. The search giant added the label “mobile-friendly” below the site title when their bots determine a site is optimized for the small screen. It’s a known fact that Google rewards sites that are mobile-friendly, something they admitted last year:

Google Mobile Statement

The fact that they’re openly citing this on their search result pages could perhaps mean that weight is heavier than initially expected.

BakBurner Google Search ResultsI view this similar to the Apple echosystem: We’re all playing in Google’s world and need to follow their rules. The more we comply to what they’re looking for and use their own products, the better our reward: higher search results. The fact that Google is basically hand feeding you a tip that your site isn’t mobile friendly enough should be a wake-up call for developers.

Search Engine Journal pointed out earlier this year that 1-in-4 searches are done on a mobile device. I’d argue that number is closing in on 50/50. There are a number of other statistics that prove consumers on mobile devices don’t want to pinch-and-zoom, wait for page loads, etc.

As marketers and product teams, listen to Google. While today we see a mixture of “mobile-friendly” listings with ones that aren’t on their result pages, that’s likely to not continue for long. Google works hard to make their experience the best possible on a user. You should, too.

What do you think of Google’s new “Mobile-friendly” labels? Are you seeing sites that are mobile-friendly but not being labeled correctly? Let us know in the comment section below.


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  1. 1
    Taunton Business

    Pretty! This was an incredibly wonderful article.

    Thank you for providing these details.

  2. 2


    My site is mobile friendly yet not showing as stated above.

    Thank you,


  3. 3
    Scott Stanchak

    That’s interesting, Tom. Perhaps run your site through the Google Page Speed optimizer and see if something comes up that Google flags on mobile.

  4. 4

    I am no longer sure the place you are getting your info, however great topic.
    I needs to spend some time learning more or figuring out more.

    Thanks for excellent info I used to be in search of this information for my mission.

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