Google added more context to their mobile search results in November. The search giant added the label “mobile-friendly” below the site title when their bots determine a site is optimized for the small screen. It’s a known fact that Google rewards sites that are mobile-friendly, something they admitted last year:
The fact that they’re openly citing this on their search result pages could perhaps mean that weight is heavier than initially expected.
I view this similar to the Apple echosystem: We’re all playing in Google’s world and need to follow their rules. The more we comply to what they’re looking for and use their own products, the better our reward: higher search results. The fact that Google is basically hand feeding you a tip that your site isn’t mobile friendly enough should be a wake-up call for developers.
Search Engine Journal pointed out earlier this year that 1-in-4 searches are done on a mobile device. I’d argue that number is closing in on 50/50. There are a number of other statistics that prove consumers on mobile devices don’t want to pinch-and-zoom, wait for page loads, etc.
As marketers and product teams, listen to Google. While today we see a mixture of “mobile-friendly” listings with ones that aren’t on their result pages, that’s likely to not continue for long. Google works hard to make their experience the best possible on a user. You should, too.
What do you think of Google’s new “Mobile-friendly” labels? Are you seeing sites that are mobile-friendly but not being labeled correctly? Let us know in the comment section below.