The New Year is upon us and with that comes retaining the strong components of your 2012 digital strategy and building upon them. It’s also the time to plan for future installations and where you’d like to take your business over the next 12 months.
I love the beginning of the New Year. It’s a fresh start, a clean slate to reset all that you tried to accomplish — and hopefully you were able to — and move forward in new directions. Before each year, I write down 10 personal and professional goals I’d like to achieve. I’ll be completely honest: I don’t always reach all of them. It’s disheartening, but sometimes other things come into the picture that overtakes those preconceived goals.
This blog was actually one of my goals to get off the ground last year. I love writing, have done it for over a decade now. But that writing was primarily while covering professional sports. Instead, I wanted to write about the primary industry I’ve been working in for just as long: Digital Media. This blog gives me an outlet to share my insights on that landscape, one month at a time.
My 2013 goals are already set in binary text in Evernote. I look forward to working hard — goals should never be easy — towards them. I have 365 days to make them happen. Starting today, I’m on it.
Here are a five goal suggestions for your online business in 2013:
1. Increase revenue $X: Take last year’s total revenue number and increase it by a percentage between 8 to 10 percent. That’s a reasonable amount to grow in a year’s time if you saw positive trends in the year prior.
2. Increase conversion X percentage: Not everyone who visits your website buys something. It should be a goal of yours, however, to get the percentage of people who do up a few points. Shoot for the 3-5% range.
3. Increase customers: How many different people bought products or subscribed to services on your website last year? More customers give you more customer info, which is all useful as you try to place products in front of them that they’ll want to buy.
4. Add a new service: Not organized enough with your email database? Bring MailChimp on board. Not efficient enough with your customer service response? Add ZenDesk to your arsenal. In short, find what’s not working or an area that’s lacking and improve. If it helps, great! If not, you’ve at least eliminated that as an area that can help increase suggestions 1, 2 and 3.
5. Do some M/V testing: I’ll cover this more in-depth later this year, but M/V testing is a great way to determine what works best for your customers. You may think on design or product placement is the way to go, but testing it against another option, the customer base’s response may tell you otherwise. Google Analytics has a free tool to do some basic M/V testing.
Have a very happy New Year!