Apple ‘Get’ Button Replaces ‘Free’ in App Store

When you first browsed Apple’s App Store a few weeks back and noticed the “Get” button, were you confused? You were, after all, accustom to the “Free” and pricing buttons, as well as the download icon. But, “Get?” Was Apple’s new terminology for free apps a psychological move to get us to download more? Initially, I thought so. As a marketer, I’m always evaluating CTAs to determine the most actionable:…

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The Story Behind Getting Winery Passport & Brewery Passport on Google Play

The first audience I reached out to upon the release of Winery Passport in July 2012 was bloggers. I went after anyone who wrote about wine, figuring their readers would have the most interest in the app. The response was great; however, there was a recurring theme: Android. I hadn’t created an Android app before, nor was I considering building one. But as the emails rolled in, and months flew…

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