Apple Watch App Store Optimization Tips

It wasn’t a complete surprise when Apple released iOS 8.2 with their own Apple Watch app pre-installed. The app, which can’t be deleted from the iPhone regardless if you’re buying a device or not, features product marketing videos and its own store. Yes, Apple Watch will have its own store separate from the traditional App Store. What exactly will that mean for your Apple Watch App Store Optimization strategy? First…

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Top 5 App Store Optimization Myths

The potential to drive large amounts of downloads, at no cost, would be enticing to any app developer. But App Store optimization is a marketing science that takes time and patience. It also requires a knowledge of what you’re doing. There are a number of resources online who attempt to explain how to enhance your ranking in the App Stores. Some of those, however, lead you down the misguided path…

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App Store Reviews Matter More Than You Think

While we know some of the components that make up the App Store ranking algorithm (keywords, title, reviews, etc.), no one outside of Apple understands the significance of each. I’ve been reading a lot lately about the impact of ratings and reviews. While Google has always weighted those heavily on the Play Store, Apple seems to only have upped their relevance in the last year, and maybe even couple months….

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15 Tips from ‘Finding Success on Google Play’ by Google

Google released a valuable (and massive) document for app developers in late 2014 titled “Finding Success on Google Play.” The 81-page presentation took me a few weeks to dig through, but I found it valuable for a number of reasons. The first is that Google is basically telling you what it looks for in their search algorithm. The second is it’s a great resource to understand, while not a definite,…

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Top App Store Optimization Tips of 2014

The key to organic success in the App Store isn’t always an article on Tech Crunch, BuzzFeed or other popular websites. Your ranking can also be controlled through the SEO of the App Store world: App Store optimization. While ASO is widely discussed among the most seasoned mobile marketers, it typically isn’t put into action tactically. I have discussed the benefits of setting an App Store optimization strategy a number…

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