Essential Checklist for Marketing Apps

When I released my first mobile app, LetterSlider, in 2012, the landscape was significantly different in the iOS App Store. You could expect a large quantity of downloads the first couple days just by sitting in the “What’s New” list. Then, if you worked hard reaching out to review sites, you might get some additional publicity for incremental installs. The days of marketing apps like that are long gone. The…

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Essential Guide to iOS 8 App Store Marketing

Apple will release iOS 8 to the masses this afternoon. Adoption of this operating system is expected to be larger than iOS 7, according to mobile app marketing platform Fiksu. That’s why ensuring your iOS 8 App Store optimization strategy is in line with all of the new features Apple is rolling out. I’ve discussed all of the new iOS 8 App Store features over the last two months, including…

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6 iOS 8 App Store Marketing Features

Apple is less than 24 hours from the iOS 8 release. If you haven’t submitted your iOS 8 apps for review, they’re highly unlikely to hit the market when Apple opens the gate to its new operating system on Wednesday. While app preperation should have been underway weeks ago, your iOS 8 App Store marketing planning should have, as well. Apple is working hard at extending app discovery beyond the…

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ASO Analysis: Coin – All Your Cards, One App

ASO Analysis is a new BakBurner Digital series where mobile marketing strategist Scott Stanchak breaks down an app’s presence in the App Store. App Store Optimization is a strategic marketing technique to drive organic download through App Store search. The Coin credit card isn’t even in anybody’s hands yet, but has already been lauded for both the way it drummed up demand and its ingenious concept of consolidating your credit,…

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Is App Store Related Search an ASO Success Story?

I was curious with the rest of you when related search began appearing above my results in the App Store. Some of the keywords the App Store suggested made sense, others did not. Regardless, my first thought tied back to their use in App Store optimization. Apple’s search algorithm is closely guarded, while not completely secret. While some areas of ASO are left in others’ hands (downloads, reviews, etc.), keywords…

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