Details of iTunes Connect for iOS 8

I’ve been curious about the new iTunes Connect features for iOS 8 since they were announced back at WWDC in early June. Among the most intriguing new additions to pique my interest were app preview videos and analytics. While details were sparse two months ago, a lot clearer picture has emerged with Apple’s full WWDC presentation being released online. Here are some of the details related to iTunes Connect Analytics…

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Looking for App Store Optimization Help?

Mobile app usage is outpacing that of mobile web, meaning real estate on an individual’s device is proving even more valuable. Paying to acquire users through mobile marketing can be effective, but if your business model requires recurring payments (e.g. subscriptions), organic traffic should be your primary target. Organic users are obtained for near zero-dollar costs through channels that are natural to the digital ecosystem. Those who come across your…

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How to Use App Store Trending Searches in Mobile Marketing

Part 1 of this iOS 8 ASO series covered how to leverage App Store suggested terms in your mobile marketing strategy. App Store trending searches will be especially interesting in Apple’s iOS 8 update. I have to believe that a majority of the searches that take place in the Store are “Facebook,” “Words with Friends,” etc. How Apple filters out those that would consistently remain in the list versus those…

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How to Use App Store Suggested Terms in Mobile Marketing

Apple is making keyword research even easier with its iOS 8 App Store updates. Between trending searches to suggested terms, app marketers will gain an inside look at what people are looking for in the Store. This will help marketers’ app store optimization efforts as they try to gain an advantage in the place where latest estimates point to 63% of all downloads originate from. Think about it: If a…

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What You Need to Know About iOS 8 App Store Video Previews

Apple announced the long awaited debut of App Store video previews at the Worldwide Developer Conference on Monday. Rumors about videos accompanying App Store listings have been swirling since last year after it was discovered that Clumsy Ninja had one in the UK Store. While Apple hasn’t announced when developers will be able to begin publishing trailers, it’s best to begin preparing now. For Android developers, the idea of an…

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