iTunes Connect Analytics Provides Marketing Insight for Developers

Apple unveiled iTunes Connect Analytics at the Worldwide Developer Conference on Monday. The first glimpse of the web-based tool looks promising considering Apple’s lackluster history of providing data to developers. iTunes Connect Analytics will give app developers insight into their app performance, including App Store views, engagement and retention numbers. While all of this data is obtainable through third-party SDKs, it has never come directly from Apple. Currently, only downloads…

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Six Features to Prepare for with iOS 8 App Store Optimization

Apple’s App Store is about to undergo several major changes that mobile marketers utilizing ASO tactics need to be prepared for. Apple unveiled iOS 8 at the annual Worldwide Developer Conference in San Francisco on Monday. The early previews make it clear: Apple is trying to improve the way users discover apps, and all content, for that matter. That means changes to iOS 8 app store optimization strategy. Apple’s software…

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3 App Store Ranking Algorithm Considerations

Something interesting happened the last five days on the App Store charts, leading to speculation as to how Apple is determining ranking position. While the App Store ranking algorithm is a closely guarded secret, data can help support some of the theories. I can’t disclose specifics on what app or exact numbers, but here’s the story: For an app with high download volume, the downloads have more than doubled since…

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Mobile App Marketing Podcasts Worth Listening To

I used to sit in front of the mic. I’d be in a small studio, talking to thousands of people, each word flowing from my mouth to their ears. I loved the radio medium, outside of the minimal pay, of course. There was a sense of freedom having a conversation with yourself, knowing that people actually were listening to what you had to say in order to take their minds…

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The Importance of App Store Optimization

I’ve invested a lot of time into making LetterSlider look good and the game play intriguing. I also have spent a good amount of time trying to make LetterSlider standout in the App Store. Icon, screenshots and description are key. Speaking of key, so are keywords. ASO (App Store Optimization) is something I’ve been investigating heavily the last couple of weeks. I’ve reached out to other developers in the industry,…

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