How to Remove Bad App Reviews from Apple’s App Store

Google has one major advantage over Apple to combat negative app store reviews. That advantage is the ability to respond to negative app reviews, which could ultimately influence the user to change that review and rating. With app ratings and reviews being weighed heavily in both stores’ algorithms, this is an important factor in an app’s success. While Apple doesn’t offer developers and marketers the ability to respond to reviews,…

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Is There a Difference Between ASO and SEO?

I often get asked how app store optimization compares to search engine optimization. Let’s get the obvious link out of the way: the term “optimization.” This is the formal definition on Merriam-Webster: “an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.” Both ASO and SEO are specialized marketing tactics to drive users to apps or websites. That…

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6 Things We Learned Once Apple Watch App Store Launched

The Apple Watch App Store launched on Thursday. The Wall Street Journal reported that more than 3,000 apps associated with Apple Watch are available on day one. The launch of the Apple Watch App Store also gave us a better idea of how Apple will be marketing apps. We already knew that Apple Watch App Store was being isolated from the main App Store. Now we know how the two…

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Apple Watch App Store Optimization Tips

It wasn’t a complete surprise when Apple released iOS 8.2 with their own Apple Watch app pre-installed. The app, which can’t be deleted from the iPhone regardless if you’re buying a device or not, features product marketing videos and its own store. Yes, Apple Watch will have its own store separate from the traditional App Store. What exactly will that mean for your Apple Watch App Store Optimization strategy? First…

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Four Ways One Deep Linking URL is Helping My Business

When Winery Passport first launched in July 2013, it was only available on iOS. All of the marketing materials, including hundreds of dollars in printed business cards and counter stands, had the “Download on the App Store” icon and a QR code to scan and take you to the App Store. After I found success with Winery Passport over the next couple months, moving to the Android platform made logical…

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