Top 5 Mobile Marketing Trends to Watch for 2015

Digital marketing teams continue to invest in mobile as demand shifts from the seated screen to on-the-go. Mobile marketing budgets have increased, but at a slower pace than the mobile industry is moving as a whole. Measurement and senior leadership buy-ins are two of the primary reasons. Both, however, are improving. The Mobile Marketing Association predicts that global ad spend could reach $220 billion in the next decade, $70 billion…

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Top 5 App Store Optimization Myths

The potential to drive large amounts of downloads, at no cost, would be enticing to any app developer. But App Store optimization is a marketing science that takes time and patience. It also requires a knowledge of what you’re doing. There are a number of resources online who attempt to explain how to enhance your ranking in the App Stores. Some of those, however, lead you down the misguided path…

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App Store Reviews Matter More Than You Think

While we know some of the components that make up the App Store ranking algorithm (keywords, title, reviews, etc.), no one outside of Apple understands the significance of each. I’ve been reading a lot lately about the impact of ratings and reviews. While Google has always weighted those heavily on the Play Store, Apple seems to only have upped their relevance in the last year, and maybe even couple months….

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Preparing Your iOS 9 Mobile Marketing Strategy

We are only in January, five months after iOS 8 was released, and there are already rumors of when iOS 9 will hit the market. The popular Apple blog, Cult of Mac, is reporting that iOS 9 has begun showing up in the device report of several Google Analytics dashboards. Even Forbes.com began running with the story, which was first uncovered by popular Czech blog, letemsvetemapplem. While it’s hard to…

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Apple’s Price Increase Impact on Newsstand Publishers

Apple announced that they were raising prices in a number of countries, including Canada, Sweden, Denmark and the UK, on Tuesday. The move is being made by Apple to account for adjustments in the value-added tax (VAT) and foreign exchange rates. Here’s how this affects Newsstand publishers: In iTunes Connect, pricing is defined by the selected tier, which is in parity with U.S. subscription pricing on the digital channels. When…

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