Apple ‘Get’ Button Replaces ‘Free’ in App Store

When you first browsed Apple’s App Store a few weeks back and noticed the “Get” button, were you confused? You were, after all, accustom to the “Free” and pricing buttons, as well as the download icon. But, “Get?” Was Apple’s new terminology for free apps a psychological move to get us to download more? Initially, I thought so. As a marketer, I’m always evaluating CTAs to determine the most actionable:…

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Apple Newsstand Takes a Backseat in iOS 8

I noticed something last week that was quite interesting while browsing the iOS 8 version of the App Store. Previously, Apple displayed five categories at the top of their main screen: All Categories, Games, Newsstand, Education, More. This included “Newsstand”. While iOS 8 wasn’t expected to have the same mass appeal as iOS 7, Apple said they believed discoverability would be the biggest benefit for developers. But now, those categories…

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Essential Guide to iOS 8 App Store Marketing

Apple will release iOS 8 to the masses this afternoon. Adoption of this operating system is expected to be larger than iOS 7, according to mobile app marketing platform Fiksu. That’s why ensuring your iOS 8 App Store optimization strategy is in line with all of the new features Apple is rolling out. I’ve discussed all of the new iOS 8 App Store features over the last two months, including…

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6 iOS 8 App Store Marketing Features

Apple is less than 24 hours from the iOS 8 release. If you haven’t submitted your iOS 8 apps for review, they’re highly unlikely to hit the market when Apple opens the gate to its new operating system on Wednesday. While app preperation should have been underway weeks ago, your iOS 8 App Store marketing planning should have, as well. Apple is working hard at extending app discovery beyond the…

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Insight into Apple’s Common App Rejections

Apple hasn’t always been the most transparent technology company. This is especially true in relation to the vagueness of their App Store approval process. Many of us have experienced the sinking feeling in our stomach when seeing the iTunes Connect email reading that our app was rejected. The first question is always “why?” The reasoning and level of detail for the rejection depends on both Apple’s guidelines and the employee…

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