ASO Analysis: Coin – All Your Cards, One App

ASO Analysis is a new BakBurner Digital series where mobile marketing strategist Scott Stanchak breaks down an app’s presence in the App Store. App Store Optimization is a strategic marketing technique to drive organic download through App Store search. The Coin credit card isn’t even in anybody’s hands yet, but has already been lauded for both the way it drummed up demand and its ingenious concept of consolidating your credit,…

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Is App Store Related Search an ASO Success Story?

I was curious with the rest of you when related search began appearing above my results in the App Store. Some of the keywords the App Store suggested made sense, others did not. Regardless, my first thought tied back to their use in App Store optimization. Apple’s search algorithm is closely guarded, while not completely secret. While some areas of ASO are left in others’ hands (downloads, reviews, etc.), keywords…

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Details of iTunes Connect for iOS 8

I’ve been curious about the new iTunes Connect features for iOS 8 since they were announced back at WWDC in early June. Among the most intriguing new additions to pique my interest were app preview videos and analytics. While details were sparse two months ago, a lot clearer picture has emerged with Apple’s full WWDC presentation being released online. Here are some of the details related to iTunes Connect Analytics…

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How to Use App Store Trending Searches in Mobile Marketing

Part 1 of this iOS 8 ASO series covered how to leverage App Store suggested terms in your mobile marketing strategy. App Store trending searches will be especially interesting in Apple’s iOS 8 update. I have to believe that a majority of the searches that take place in the Store are “Facebook,” “Words with Friends,” etc. How Apple filters out those that would consistently remain in the list versus those…

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How to Use App Store Suggested Terms in Mobile Marketing

Apple is making keyword research even easier with its iOS 8 App Store updates. Between trending searches to suggested terms, app marketers will gain an inside look at what people are looking for in the Store. This will help marketers’ app store optimization efforts as they try to gain an advantage in the place where latest estimates point to 63% of all downloads originate from. Think about it: If a…

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