What You Need to Know About iOS 8 App Store Video Previews

Apple announced the long awaited debut of App Store video previews at the Worldwide Developer Conference on Monday. Rumors about videos accompanying App Store listings have been swirling since last year after it was discovered that Clumsy Ninja had one in the UK Store. While Apple hasn’t announced when developers will be able to begin publishing trailers, it’s best to begin preparing now. For Android developers, the idea of an…

Continue reading article ›

iTunes Connect Analytics Provides Marketing Insight for Developers

Apple unveiled iTunes Connect Analytics at the Worldwide Developer Conference on Monday. The first glimpse of the web-based tool looks promising considering Apple’s lackluster history of providing data to developers. iTunes Connect Analytics will give app developers insight into their app performance, including App Store views, engagement and retention numbers. While all of this data is obtainable through third-party SDKs, it has never come directly from Apple. Currently, only downloads…

Continue reading article ›

Six Features to Prepare for with iOS 8 App Store Optimization

Apple’s App Store is about to undergo several major changes that mobile marketers utilizing ASO tactics need to be prepared for. Apple unveiled iOS 8 at the annual Worldwide Developer Conference in San Francisco on Monday. The early previews make it clear: Apple is trying to improve the way users discover apps, and all content, for that matter. That means changes to iOS 8 app store optimization strategy. Apple’s software…

Continue reading article ›

3 App Store Ranking Algorithm Considerations

Something interesting happened the last five days on the App Store charts, leading to speculation as to how Apple is determining ranking position. While the App Store ranking algorithm is a closely guarded secret, data can help support some of the theories. I can’t disclose specifics on what app or exact numbers, but here’s the story: For an app with high download volume, the downloads have more than doubled since…

Continue reading article ›