Creating a Digital Content Backup Plan

The weather in the northeast this week has been devastating: flooding, trees down, no electricity, no cable, no internet, the list goes on. Thankfully, my family and I are safe, and I hope yours is as well. With all the shortages that have occurred over the last couple of days, it’s gotten me thinking about an integral part of every day life: a backup plan. There’s no denying that sometimes…

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Create an Efficiency Plan to Improve Productivity

Your job, no matter what field you’re in, is to make your job easier. I’m not at all saying be lazy. Instead, be efficient. It will help productivity, while also save your sanity. The digital space is often confusing for people who don’t fully or even partially understand it. A lot of times folks think they can send you a Word document and it’s a copy/paste job from there to…

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The Opening Dialog Between Client & Designer

Nobody knows your business better than yourself, with the exception of any of your partners, of course. That’s why it’s critically important to be as candid as possible with the person who creates your website. This individual will never completely understand your day-to-day or product catalog, but you need to give them a shot at comprehending both as well as possible. Heading into the initial meeting with your designer with…

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