A Response to Wired’s ‘Marketing is For Losers’

I feel compelled to respond to a recent story in Wired magazine titled “Inside the Buzz-Fueled Media Startups Battling For Your Attention.” In it, writer Mat Honan explains how Buzzfeed and other news services are generating massive amounts of traffic through technology. To which he concluded that “marketing is for losers.” This was the exact quote that preceded Honan’s comment: What the story doesn’t account for, however, is that Buzzfeed…

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