The Long Passport Apps Journey

I write this as I approach inbox zero. To say that I’m exhausted is an understatement, but it’s by choice and I’m excited about why I am this tired. The latest versions of Winery Passport and Brewery Passport hit the App Store on Wednesday. The work getting these two versions there started back in mid-December — I can’t belive that’s about four months ago. At the time, I was happy…

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Four Ways One Deep Linking URL is Helping My Business

When Winery Passport first launched in July 2013, it was only available on iOS. All of the marketing materials, including hundreds of dollars in printed business cards and counter stands, had the “Download on the App Store” icon and a QR code to scan and take you to the App Store. After I found success with Winery Passport over the next couple months, moving to the Android platform made logical…

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Looking for App Store Optimization Help?

Mobile app usage is outpacing that of mobile web, meaning real estate on an individual’s device is proving even more valuable. Paying to acquire users through mobile marketing can be effective, but if your business model requires recurring payments (e.g. subscriptions), organic traffic should be your primary target. Organic users are obtained for near zero-dollar costs through channels that are natural to the digital ecosystem. Those who come across your…

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The Story Behind Getting Winery Passport & Brewery Passport on Google Play

The first audience I reached out to upon the release of Winery Passport in July 2012 was bloggers. I went after anyone who wrote about wine, figuring their readers would have the most interest in the app. The response was great; however, there was a recurring theme: Android. I hadn’t created an Android app before, nor was I considering building one. But as the emails rolled in, and months flew…

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Facebook Log In Coming to Passport Apps

I don’t write nearly enough. It actually pains me to write that statement, especially since one of my goals for 2014 was to pen a weekly mobile marketing post. Already I’ve failed as three months in, this is my sixth. It’s not because of a lack of motivation, but similar to being sidetracked on some of my 2013 goals, other priorities took precedence. Between a career change and working on…

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