Is a Smarter App Store Keyword Search Coming?

Is Apple making App Store keyword search even smarter? That appears to be the case, according to a post on TechCrunch last month. The complexities of this upgraded App Store keyword search isn’t straightforward, nor easy to figure out how to capitalize from an App Store optimization standpoint. What we do know, however, is that this algorithmic change is tied to relevancy. The article cites an example where Twitter-related apps…

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What to Know About Google Play Experiments

Google is known for thinking outside of the box when it comes to Google Play. Their flexibility to pricing, the review process and listing feature is superior to Apple. Google is taking this ingenuity to a new level with Thursday’s announcement at Google IO that they’ll be offering Google Play experiments. The first thing to understand is that many people are calling this A/B testing. That’s not the case, though….

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How to Remove Bad App Reviews from Apple’s App Store

Google has one major advantage over Apple to combat negative app store reviews. That advantage is the ability to respond to negative app reviews, which could ultimately influence the user to change that review and rating. With app ratings and reviews being weighed heavily in both stores’ algorithms, this is an important factor in an app’s success. While Apple doesn’t offer developers and marketers the ability to respond to reviews,…

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Is There a Difference Between ASO and SEO?

I often get asked how app store optimization compares to search engine optimization. Let’s get the obvious link out of the way: the term “optimization.” This is the formal definition on Merriam-Webster: “an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.” Both ASO and SEO are specialized marketing tactics to drive users to apps or websites. That…

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Top 5 Mobile Marketing Trends to Watch for 2015

Digital marketing teams continue to invest in mobile as demand shifts from the seated screen to on-the-go. Mobile marketing budgets have increased, but at a slower pace than the mobile industry is moving as a whole. Measurement and senior leadership buy-ins are two of the primary reasons. Both, however, are improving. The Mobile Marketing Association predicts that global ad spend could reach $220 billion in the next decade, $70 billion…

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