Is a Smarter App Store Keyword Search Coming?

Is Apple making App Store keyword search even smarter? That appears to be the case, according to a post on TechCrunch last month. The complexities of this upgraded App Store keyword search isn’t straightforward, nor easy to figure out how to capitalize from an App Store optimization standpoint. What we do know, however, is that this algorithmic change is tied to relevancy. The article cites an example where Twitter-related apps…

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Apple Displays Own Apps in Top Keyword Positions

App Store search is one of the primary discoverability channels for acquiring downloads. Some studies peg that as much as 65 percent of downloads come from App Store search and ranking lists. For iOS apps in the News, Music, Book, Health and Wallet categories, getting downloads got a little harder in the App Store this week. Apple began featuring their own apps prominently, targeting numerous high-volume keywords. The positions aren’t…

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iOS 9 App Store Optimization to Improve Discoverability

iOS 9 is going to change the way we think about App Store optimization. I’m confident in that. I’ve spent a lot of time reading about iOS 9 search in recent weeks. The more I do, the more I see Apple’s mindset shifting away from relying on title, keywords and ratings. iOS 9 App Store optimization is going to be about a much deeper search experience: the content within your…

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How I’d Improve App Store Search to Improve Discoverability

If I ran Apple’s App Store, things would be very different. *Cue the daydream music.* I’d start with App Store search and capitalize on the fact that 63 percent of apps are discovered there. That’s a large percentage for such a subpar discoverability channel. I don’t think many consumers think it’s subpar; it’s the developers who invest time and money into building products for the App Store, but have trouble…

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Preparing Your iOS 9 Mobile Marketing Strategy

We are only in January, five months after iOS 8 was released, and there are already rumors of when iOS 9 will hit the market. The popular Apple blog, Cult of Mac, is reporting that iOS 9 has begun showing up in the device report of several Google Analytics dashboards. Even Forbes.com began running with the story, which was first uncovered by popular Czech blog, letemsvetemapplem. While it’s hard to…

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