How to Ask for an App Store Review

Where your app sits in the App Store search rankings is heavily influenced by your reviews and ratings. Your App Store optimization keyword strategy defines the search terms, your ratings are one of the factors in the algorithm that boost you higher for those terms. As I wrote last week, negative App Store reviews are painful. They’re also uncontrollable. Users are going to leave negative reviews. Users are also going…

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The Long Passport Apps Journey

I write this as I approach inbox zero. To say that I’m exhausted is an understatement, but it’s by choice and I’m excited about why I am this tired. The latest versions of Winery Passport and Brewery Passport hit the App Store on Wednesday. The work getting these two versions there started back in mid-December — I can’t belive that’s about four months ago. At the time, I was happy…

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Four Ways One Deep Linking URL is Helping My Business

When Winery Passport first launched in July 2013, it was only available on iOS. All of the marketing materials, including hundreds of dollars in printed business cards and counter stands, had the “Download on the App Store” icon and a QR code to scan and take you to the App Store. After I found success with Winery Passport over the next couple months, moving to the Android platform made logical…

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15 Tips from ‘Finding Success on Google Play’ by Google

Google released a valuable (and massive) document for app developers in late 2014 titled “Finding Success on Google Play.” The 81-page presentation took me a few weeks to dig through, but I found it valuable for a number of reasons. The first is that Google is basically telling you what it looks for in their search algorithm. The second is it’s a great resource to understand, while not a definite,…

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Apple’s Price Increase Impact on Newsstand Publishers

Apple announced that they were raising prices in a number of countries, including Canada, Sweden, Denmark and the UK, on Tuesday. The move is being made by Apple to account for adjustments in the value-added tax (VAT) and foreign exchange rates. Here’s how this affects Newsstand publishers: In iTunes Connect, pricing is defined by the selected tier, which is in parity with U.S. subscription pricing on the digital channels. When…

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