Apple Watch App Store Optimization Tips

It wasn’t a complete surprise when Apple released iOS 8.2 with their own Apple Watch app pre-installed. The app, which can’t be deleted from the iPhone regardless if you’re buying a device or not, features product marketing videos and its own store. Yes, Apple Watch will have its own store separate from the traditional App Store. What exactly will that mean for your Apple Watch App Store Optimization strategy? First…

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Four Ways One Deep Linking URL is Helping My Business

When Winery Passport first launched in July 2013, it was only available on iOS. All of the marketing materials, including hundreds of dollars in printed business cards and counter stands, had the “Download on the App Store” icon and a QR code to scan and take you to the App Store. After I found success with Winery Passport over the next couple months, moving to the Android platform made logical…

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Top 5 Mobile Marketing Trends to Watch for 2015

Digital marketing teams continue to invest in mobile as demand shifts from the seated screen to on-the-go. Mobile marketing budgets have increased, but at a slower pace than the mobile industry is moving as a whole. Measurement and senior leadership buy-ins are two of the primary reasons. Both, however, are improving. The Mobile Marketing Association predicts that global ad spend could reach $220 billion in the next decade, $70 billion…

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Top 5 App Store Optimization Myths

The potential to drive large amounts of downloads, at no cost, would be enticing to any app developer. But App Store optimization is a marketing science that takes time and patience. It also requires a knowledge of what you’re doing. There are a number of resources online who attempt to explain how to enhance your ranking in the App Stores. Some of those, however, lead you down the misguided path…

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App Store Reviews Matter More Than You Think

While we know some of the components that make up the App Store ranking algorithm (keywords, title, reviews, etc.), no one outside of Apple understands the significance of each. I’ve been reading a lot lately about the impact of ratings and reviews. While Google has always weighted those heavily on the Play Store, Apple seems to only have upped their relevance in the last year, and maybe even couple months….

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