15 Tips from ‘Finding Success on Google Play’ by Google

Google released a valuable (and massive) document for app developers in late 2014 titled “Finding Success on Google Play.” The 81-page presentation took me a few weeks to dig through, but I found it valuable for a number of reasons. The first is that Google is basically telling you what it looks for in their search algorithm. The second is it’s a great resource to understand, while not a definite,…

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Preparing Your iOS 9 Mobile Marketing Strategy

We are only in January, five months after iOS 8 was released, and there are already rumors of when iOS 9 will hit the market. The popular Apple blog, Cult of Mac, is reporting that iOS 9 has begun showing up in the device report of several Google Analytics dashboards. Even Forbes.com began running with the story, which was first uncovered by popular Czech blog, letemsvetemapplem. While it’s hard to…

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Top App Store Optimization Tips of 2014

The key to organic success in the App Store isn’t always an article on Tech Crunch, BuzzFeed or other popular websites. Your ranking can also be controlled through the SEO of the App Store world: App Store optimization. While ASO is widely discussed among the most seasoned mobile marketers, it typically isn’t put into action tactically. I have discussed the benefits of setting an App Store optimization strategy a number…

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Essential Checklist for Marketing Apps

When I released my first mobile app, LetterSlider, in 2012, the landscape was significantly different in the iOS App Store. You could expect a large quantity of downloads the first couple days just by sitting in the “What’s New” list. Then, if you worked hard reaching out to review sites, you might get some additional publicity for incremental installs. The days of marketing apps like that are long gone. The…

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Essential Guide to iOS 8 App Store Marketing

Apple will release iOS 8 to the masses this afternoon. Adoption of this operating system is expected to be larger than iOS 7, according to mobile app marketing platform Fiksu. That’s why ensuring your iOS 8 App Store optimization strategy is in line with all of the new features Apple is rolling out. I’ve discussed all of the new iOS 8 App Store features over the last two months, including…

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