Six Features to Prepare for with iOS 8 App Store Optimization

Apple’s App Store is about to undergo several major changes that mobile marketers utilizing ASO tactics need to be prepared for. Apple unveiled iOS 8 at the annual Worldwide Developer Conference in San Francisco on Monday. The early previews make it clear: Apple is trying to improve the way users discover apps, and all content, for that matter. That means changes to iOS 8 app store optimization strategy. Apple’s software…

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3 App Store Ranking Algorithm Considerations

Something interesting happened the last five days on the App Store charts, leading to speculation as to how Apple is determining ranking position. While the App Store ranking algorithm is a closely guarded secret, data can help support some of the theories. I can’t disclose specifics on what app or exact numbers, but here’s the story: For an app with high download volume, the downloads have more than doubled since…

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Mobile App Marketing Podcasts Worth Listening To

I used to sit in front of the mic. I’d be in a small studio, talking to thousands of people, each word flowing from my mouth to their ears. I loved the radio medium, outside of the minimal pay, of course. There was a sense of freedom having a conversation with yourself, knowing that people actually were listening to what you had to say in order to take their minds…

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The Art of Avoiding Negative App Reviews

A few months ago, I launched iTunes and noticed a negative app review tied to Winery Passport that complained we were missing two wineries near that person’s home. One star. That’s what they rated us. It stung. They left that comment despite an in-app modal window asking for winery suggestions and a link on the “Info” screen that read “Winery Suggestions.” I couldn’t ever erase that review, it would permanently…

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Mobile App Chat Interview

A few weeks back I spent about 45 minutes on the phone with Steve P. Young. Steve has a popular app marketing and development podcast on iTunes called Make App Chat and I was a guest. He and I had connected this summer and actually did an interview on BakBurner.com in August. I really love Steve’s podcast. He has guests on from all across the mobile app industry — developers,…

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