The Importance of App Store Optimization

I’ve invested a lot of time into making LetterSlider look good and the game play intriguing. I also have spent a good amount of time trying to make LetterSlider standout in the App Store. Icon, screenshots and description are key. Speaking of key, so are keywords. ASO (App Store Optimization) is something I’ve been investigating heavily the last couple of weeks. I’ve reached out to other developers in the industry,…

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A Riot Worth Joining: GeoRiot

If your mobile apps are monetized, are you sure you’re getting the maximum share out of your iTunes affiliate links? Most people think if they plop a LinkShare link in their app, on their website, anywhere, that’s capturing all the users who click on it to head to the iTunes store. Instant money, right? Actually, no, it’s leaving money on the table. LinkShare only covers users who come from the…

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