How to Remove Bad App Reviews from Apple’s App Store

Google has one major advantage over Apple to combat negative app store reviews. That advantage is the ability to respond to negative app reviews, which could ultimately influence the user to change that review and rating. With app ratings and reviews being weighed heavily in both stores’ algorithms, this is an important factor in an app’s success. While Apple doesn’t offer developers and marketers the ability to respond to reviews,…

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6 Things We Learned Once Apple Watch App Store Launched

The Apple Watch App Store launched on Thursday. The Wall Street Journal reported that more than 3,000 apps associated with Apple Watch are available on day one. The launch of the Apple Watch App Store also gave us a better idea of how Apple will be marketing apps. We already knew that Apple Watch App Store was being isolated from the main App Store. Now we know how the two…

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How to Ask for an App Store Review

Where your app sits in the App Store search rankings is heavily influenced by your reviews and ratings. Your App Store optimization keyword strategy defines the search terms, your ratings are one of the factors in the algorithm that boost you higher for those terms. As I wrote last week, negative App Store reviews are painful. They’re also uncontrollable. Users are going to leave negative reviews. Users are also going…

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The Long Passport Apps Journey

I write this as I approach inbox zero. To say that I’m exhausted is an understatement, but it’s by choice and I’m excited about why I am this tired. The latest versions of Winery Passport and Brewery Passport hit the App Store on Wednesday. The work getting these two versions there started back in mid-December — I can’t belive that’s about four months ago. At the time, I was happy…

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Apple Watch App Store Optimization Tips

It wasn’t a complete surprise when Apple released iOS 8.2 with their own Apple Watch app pre-installed. The app, which can’t be deleted from the iPhone regardless if you’re buying a device or not, features product marketing videos and its own store. Yes, Apple Watch will have its own store separate from the traditional App Store. What exactly will that mean for your Apple Watch App Store Optimization strategy? First…

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