Top 5 Mobile Marketing Trends to Watch for 2015

Digital marketing teams continue to invest in mobile as demand shifts from the seated screen to on-the-go. Mobile marketing budgets have increased, but at a slower pace than the mobile industry is moving as a whole. Measurement and senior leadership buy-ins are two of the primary reasons. Both, however, are improving. The Mobile Marketing Association predicts that global ad spend could reach $220 billion in the next decade, $70 billion…

Continue reading article ›