Is There a Difference Between ASO and SEO?

I often get asked how app store optimization compares to search engine optimization. Let’s get the obvious link out of the way: the term “optimization.” This is the formal definition on Merriam-Webster: “an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.” Both ASO and SEO are specialized marketing tactics to drive users to apps or websites. That…

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Four Ways One Deep Linking URL is Helping My Business

When Winery Passport first launched in July 2013, it was only available on iOS. All of the marketing materials, including hundreds of dollars in printed business cards and counter stands, had the “Download on the App Store” icon and a QR code to scan and take you to the App Store. After I found success with Winery Passport over the next couple months, moving to the Android platform made logical…

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Top 5 Mobile Marketing Trends to Watch for 2015

Digital marketing teams continue to invest in mobile as demand shifts from the seated screen to on-the-go. Mobile marketing budgets have increased, but at a slower pace than the mobile industry is moving as a whole. Measurement and senior leadership buy-ins are two of the primary reasons. Both, however, are improving. The Mobile Marketing Association predicts that global ad spend could reach $220 billion in the next decade, $70 billion…

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Google ‘Mobile-Friendly’ Label Added to Search Results

Google added more context to their mobile search results in November. The search giant added the label “mobile-friendly” below the site title when their bots determine a site is optimized for the small screen. It’s a known fact that Google rewards sites that are mobile-friendly, something they admitted last year: The fact that they’re openly citing this on their search result pages could perhaps mean that weight is heavier than…

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Why You Should Make Mobile First a Priority

How would you define a mobile first strategy? The answer would really depend on if you’re on the consumer or supplier side. Mobile first a common thought across the board for most companies who are looking at new ways to generate revenue and reach their audiences. With audiences on the go more than ever before, it’s important to connect with them on their most personal device. It’s also important to…

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