The Opening Dialog Between Client & Designer

Nobody knows your business better than yourself, with the exception of any of your partners, of course. That’s why it’s critically important to be as candid as possible with the person who creates your website. This individual will never completely understand your day-to-day or product catalog, but you need to give them a shot at comprehending both as well as possible.

Heading into the initial meeting with your designer with a game plan will help erase many of the questions they’ll have for you and also show that you’re ready to get to work. The more information you supply, the less questions they’ll have, cutting down on phone calls and emails between the two of you.

This plan should include the following five pieces of information:

1. Business History: Explain the passion behind the business and what it took to get it to where it is today. This story will help bridge an emotional connection between your business and the designer.

2. Business Plan: Treat the designer as an investor who you’re trying to sell your business to. Let them know what you’re all about and the goals you have set.

3. Prominent Products & Product Categories: The designer will be able to build your website around these items as the central focus. Select a mixture of products from all price ranges.

4. Competitors: The saying is know you’re enemy. Fill the designer in on who your competition is so they can research them and what they may be doing right. The designer can also find their weaknesses and capitalize on them.

5. Budget: Know how much you want to spend. This may limit your overall vision, but at least it helps the designer know what route to go down. They may also be able to convince you to spend a little more if it means potentially increasing profits.

Use the aforementioned bits of information as a starting point. You have to convey your vision in-depth to the person who will bring it to the Web. The designer isn’t a mind reader, so every piece of insight helps.

Both the client and designer have a common goal to display a website that is not only ascetically pleasing, but profitable. That term, “profitability,” benefits both parties. To get there it all starts with opening up about your business to the person making it.

– SMS

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