I’m excited to announce the partnership that I had alluded to in last month’s reflection post: Winery Passport has come to an agreement with Touring & Tasting Marketing & Media, one of the premier marketing companies in the wine space. Touring & Tasting will help grow Winery Passport’s brand awareness and partnerships across the wine industry. Meanwhile, Winery Passport will help increase the brand awareness and direct-to-consumer revenue for their partner wineries in the mobile space, where more than 60% of digital time is spent.
Here’s a look at the press release that went out earlier today, courtesy of Touring & Tasting:
Touring & Tasting Partners with the #1 Wine Tourism App – Winery Passport
Santa Barbara, CA – Touring & Tasting Marketing and Media took another major step to further increase visibility for its clients by expanding into the mobile space. The company recently announced it has partnered with Winery Passport, the #1 most downloaded app for the wine tourism industry. Launched in 2013, Winery Passport has enjoyed tremendous success with consumers while providing the wine industry with sophisticated, user-friendly mobile marketing technology that increases tasting room visits and improves direct-to-consumer revenue.
“This is an outstanding partnership for all concerned. Winery Passport is the best, most used wine tourism app available to consumers and we have the ability to enhance the experience for end users and for our wine country clients,” says Touring & Tasting managing partner Dan Fox. “We’re laser-focused on expanding Touring & Tasting’s footprint in the digital realm and finding new ways to extend brand awareness and generate business for our wine country partners. Our clients should be very pleased to have our unique access to the exceptional benefits of the Winery Passport app through our exclusive partnership.”
Scott Stanchak, owner and founder of Winery Passport, adds: “We’ve been looking for a well-respected partner to help us build on our success in the wine industry and Touring & Tasting is the right company with the right audience and tremendous regional wine content.” Stanchak continues, “The wine tourists we deliver to tasting rooms are qualified consumers looking for distinctive products and meaningful experiences. These consumers enthusiastically “stamp” their Winery Passport at each visit, record details of their experiences in their tasting notes and share them with friends through social media platforms. Through our partnership with Touring & Tasting we’re adding a new level of high quality, in-depth content to the winery profile which will enhance the user experience and their inclination to visit the winery and purchase wine.”
About Touring & Tasting Marketing and Media
Based in Santa Barbara, California, Touring & Tasting is a marketing and media company serving the wine tourism industry. The nationally distributed and acclaimed bi-annual magazine has been the Premier Guide to Wine Country for 21 years and is the hallmark of the Touring & Tasting brand. The company has further expanded and diversified into a multi-faceted marketing company delivering innovative, content based, customized programs and partnerships to wine country businesses seeking to enhance and expand their brand. Touring & Tasting assumes a leadership position in the wine tourism industry by supporting and sponsoring a variety of conferences, festivals and events including the Wine Marketing and Tourism Conference, the Wine Bloggers Conference, the International Chardonnay Symposium and more.
About Winery Passport
Winery Passport is the wine industry’s most download mobile app for winery tourism. Founded in 2013, Winery Passport helps consumers discover new wineries and record and share their tasting experiences. Partner wineries benefit from an increase in brand awareness and customer relationships that leads to improved direct-to-consumer revenue. Winery Passport has been featured in Food & Wine (“Top Travel Wine App in 2015”), Forbes and Wine-Searcher among others. Winery Passport is available on iPhone, iPod touch and Android.